Is it legal to scrape Google Maps?
"Is scraping Google Maps legal?" is one of the most common questions in lead generation. The honest answer: extracting publicly listed business information is widely done and generally lawful for B2B use, with real nuances. This is general information, not legal advice.
Public business data vs personal data
A business's name, address and phone number listed publicly on a map is business information — it carries far fewer restrictions than personal data.
It gets sensitive with sole traders, where the business contact is also a person. There, data-protection laws like GDPR and LGPD apply.
Terms of service vs the law
Google's terms restrict automated access to its services. Breaching a terms of service is a contractual matter, not a crime.
Extraction tools are built to handle this layer responsibly. The product you receive is enriched contact data — not a copy of Google's map.
Using the data responsibly
The bigger exposure is what you do with the list. Follow the marketing and anti-spam rules in your buyers' countries and contact businesses about genuinely relevant offers.
Always provide a clear way to opt out. Leadspin offers a public data-removal request page for exactly this.
The practical takeaway
For targeted B2B outreach — reaching businesses about a service relevant to them — using public business contact data is standard practice worldwide.
Keep it targeted, keep it relevant, honour opt-outs, and check the specific rules of the markets you sell into.
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